ChannelHistory

No matter how good your individual marketing communication activities are, the real value lies in how they work together. This can be realised by the story you tell and the channels you use to share it.

A good first step is to understand how channels have evolved and what is out there today. This will help you discover the scope of what you can play and work with.

From camp fires to clouds.
A brief history of channels.

We have more things in common with Homo Erectus than we might like to admit. Not the least of which is that we still enjoy a good BBQ. Our hirsute ancestors were the first (we believe) to use controlled fire over 400,000 years ago and thereby invented our first in-person channel - the campfire. And there's been no stopping us since then ... discover more

What channels are out there?
Take a deep breath and just dive in.

In the world of marketing communications, channels are pathways or conduits we use to reach and connect with people, so we can enable interactions and transactions such as the exchange of knowledge, ideas, products, services and currency ... discover more

See what you can use

A history of channels

No matter how good your individual marketing communication activities are, the real value lies in how they work together. This can be realised by the story you tell and the channels you use to share it.

A good first step is to understand how channels have evolved and what is out there today. This will help you discover the scope of what you can play and work with.

From camp fires to clouds. ​A brief history of channels.

What channels are out there? Take a deep breath and just dive in.

From camp fires to clouds.
A brief history of channels.

What channels are out there?
Take a deep breath and just dive in.