WHOLEY PIE BATMAN!
Glossary of (just a few)
marketing communication terms worth knowing
There are a lot of definitions and opinions out there.
The important thing, is that you share a common understanding with the people you work with.
Over the years, with the help of colleagues and clients, I have created a useful glossary of terms. It's the first thing we put on the table to make sure we start off on the same page.
The job interview that went terribly wrong ...
Wholey Pie Batman!
The art and science of integrated marketing communication
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