How to get there
Go to the end of the path until you get to the gate.
Go through the gate and head straight out towards the horizon.
Keep going towards the horizon.
Sit down and have a rest every now and again,
But keep on going, just keep on with it.
Keep on going as far as you can.
That’s how you get there.
Michael Leunig
Go through the gate and head straight out towards the horizon.
Keep going towards the horizon.
Sit down and have a rest every now and again,
But keep on going, just keep on with it.
Keep on going as far as you can.
That’s how you get there.
Michael Leunig
Successful businesses have compelling answers to these questions.
Why does your business exist?
Why is it needed?
Why should I buy from you, and not your competitors'?
Why should I pay attention to you?
Why should I follow you on social media?
Why should I work for you?
Why should I partner with you?
Why should I invest in your business?
Why should I recommend you?
These are the things your employees, customers and other stakeholders need and want to know because it will help make it easier for them to do things like:
Why is it needed?
Why should I buy from you, and not your competitors'?
Why should I pay attention to you?
Why should I follow you on social media?
Why should I work for you?
Why should I partner with you?
Why should I invest in your business?
Why should I recommend you?
These are the things your employees, customers and other stakeholders need and want to know because it will help make it easier for them to do things like:
- do business with you
- see what makes you different to your competitors
- choose the products and services you offer, which are right for them
- know how and when to connect with you
- have a positive experience with your business
- feel trust and confidence in you and your business
- recommend you