Depending on your goals and challenges, there are a number of ways I can help your business.

Alignment 

To help you optimise performance of your brand system and marketing communication activities against business goals eg. diagnose issues, identify what's working, what they need to let go of and what they should take advantage of.

 To help you with brand and marketing communication decision making > frameworks, methods, facts, figures and insights to optimise your brand and marketing communication efforts and make sure they serve your business well.

Capability

To help your clients build strategic marketing communication capabilities (from foundation to advanced levels) that function effectively in an environment characterised by converged technologies, an explosion of channels and increased consumer control.

To help you build your brand and marketing communication capability > bespoke masterclasses, workshops and coaching sessions on content creation and channel use, from foundation to advanced levels.

Audit

To help you identify what's working, what you need to let go of and what you should take advantage of > research and assessment of your brand and/or marketing communication efforts against your business goals.

Content creation and curation

To help you keep your channels fuelled with knowledge and experiences that engage people with your business > integrated content creation and curation for digital and analog channels.

Laboratory

To help you work through a conflict or develop the next big idea > peer-supported space and time to explore whatever's on your mind and experiment with new approaches.

Pitch

To help you present an idea or evidence to colleagues, decision makers and investors > assistance to develop and construct purposeful business presentations, speeches, networking platforms and CVs.

"Behaviour is the mirror in which everyone shows their true image."  Johann Wolfgang von Goethe

With the explosion of channels, particularly social media, and channel monitoring services, there are many ways we can gain insight into human behaviour. This is a priceless gift for marketing communication professionals to inform thinking, analysis and decision making.

But how do we sort through the glut of information and insights out there to get reliable evidence?

​A good start is to ditch the old survey tools and start observing how people use your channels and interact with you ... experience what they experience ... and dip a toe into all the behaviourial thinking going on around the world like the Harvard Kennedy School's BIG thinking and research