Depending on your goals and challenges, there are a number of ways I can help your business.
AlignmentTo help you optimise performance of your brand system and marketing communication activities against business goals eg. diagnose issues, identify what's working, what they need to let go of and what they should take advantage of.
To help you with brand and marketing communication decision making > frameworks, methods, facts, figures and insights to optimise your brand and marketing communication efforts and make sure they serve your business well. |
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Content creation and curationTo help you keep your channels fuelled with knowledge and experiences that engage people with your business > integrated content creation and curation for digital and analog channels.
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"Behaviour is the mirror in which everyone shows their true image." Johann Wolfgang von Goethe
With the explosion of channels, particularly social media, and channel monitoring services, there are many ways we can gain insight into human behaviour. This is a priceless gift for marketing communication professionals to inform thinking, analysis and decision making.
But how do we sort through the glut of information and insights out there to get reliable evidence?
A good start is to ditch the old survey tools and start observing how people use your channels and interact with you ... experience what they experience ... and dip a toe into all the behaviourial thinking going on around the world like the Harvard Kennedy School's BIG thinking and research
But how do we sort through the glut of information and insights out there to get reliable evidence?
A good start is to ditch the old survey tools and start observing how people use your channels and interact with you ... experience what they experience ... and dip a toe into all the behaviourial thinking going on around the world like the Harvard Kennedy School's BIG thinking and research