Who's in the kitchen?
Hello, my name is Sabine Muller-Glissmann. On paper, I'm an integrated marketing communication specialist with over 30 years experience developing, delivering and evaluating brands AND marketing communications for some big and small names in private, public and not-for-profit sectors, including:
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Agribusiness
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Arts & Culture
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Circular economy and product stewardship
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Education
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Financial services
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Government
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Health & Wellbeing
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Hospitality
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Logistics and supply chain
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Retail
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Science & Innovation
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Travel & Tourism
Whilst we're sharing ...
... I should confess that I'm an unashamed channel geek. Relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected ... particularly when we're eating a pie :)
But first is the soil!
I operate from a small farm holding in Central West NSW, working with my partner, my dogs and the toughest manager I know - Mother Nature.
It's here, looking after the pasture, the sheep, the chickens, the grape vines, the fruit trees and making pies, that I keep my feet firmly on the ground and have the best ideas for my clients.
But first is the soil. Without soil., there is no farming. It is the most precious commodity we have and it needs understanding and nurturing.
What's with all the pies and retro images?
The pie is a great symbol for how many different elements can work together to create something powerful.
Like baking a pie, marketing communications is as much science as it is art and instinct.
"Holy molars Batman! I'm glad I brush my teeth!"
Sweet innocence. Simple truths. Lessons to be learned for kids and adults alike. The 1960s TV series BATMAN offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s, 60s, 70s even 80s were a golden era for advertisers and marketers.
During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today.
This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying exchanges.