Who's in the kitchen?
Hello, my name is Sabine Muller-Glissmann. I'm a wool and lamb producer, a pie maker and an integrated marketing communication specialist with over 30 years experience working with some big and small names in private, public and not-for-profit sectors, including:
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Agribusiness
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Arts & Culture
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Circular economy and product stewardship
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Education
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Financial services
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Government
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Health & Wellbeing
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Hospitality
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Local government and communities
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Logistics and supply chain
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Retail
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Science & Innovation
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Travel & Tourism
I'm obsessed with soil.
I operate from a small farm holding in Central West NSW, working with my partner, my dogs and the toughest line manager I know - Mother Nature - to produce wool, lambs, wine and pies. But none of it happens without good soil.
I'm an unashamed channel geek ... relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected.
If you're not into pies, I'm going to be a bit bemused, but I can still help you ...
Identify what's helping and hindering your marketing communications efforts
Use channels effectively
Start or expand a business, new service or product
Prioritise the people and markets you should be reaching and engaging
Make good use of the data and insight you already have ... or get the data and insight you need
Change a business, service, product, or the way you do things
Tell your story with purpose and propulsion
Weather the storms of uncertain and volatile times
Prepare a business for sale
What's with the pies and retro images?
The pie is a great symbol for how many different elements can work together to create something powerful.
Like baking a pie, farming and marketing communications is as much science as it is art and instinct.
"Holy molars Batman! I'm glad I brush my teeth!"
Sweet innocence. Simple truths. Lessons to be learned for kids and adults alike. The 1960s TV series BATMAN offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s, 60s, 70s even 80s were a golden era for advertisers and marketers.
During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today.
This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying exchanges.