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The library

For curious marketing communication professionals and business owners.

This is where I keep the things I have learned (and am always learning) from the people I have worked with, or bumped into, on my travels.

There's nothing quite like the exchange of knowledge! So knock yourself out ... and let me know if you want something added that you think others might find useful.

A campfire with hands being warmed around it

From campfires to AI

Anyone who sets out to market or communicate becomes part of a venerable community of practice which traces its origins all the way back to the time we first threw a mammoth (and I mean a real mammoth) steak on the barbie.

Ditch the linear thinking

There are infinite ways to view, prioritise and use channels. It all depends on what you want to achieve and who you need to connect with to do that.

A channel guide for sceptics

You say tomato, I think gazpacho

What do we REALLY mean when we say 'strategy'? Or 'stakeholder'? Or 'customer experience'? Or channel? Or 'market'? Or 'brand'? If we don't have a shared understanding of terminology, then we're not talking the same language.