8 days a week. 53 weeks a year. 25 hours a day.
Starting, running and growing your own business takes time, commitment, resilience, energy and a touch of madness (I mean, what could possibly go wrong, right?!). Did I mention time? So why do we do it?
The top five reasons people start their own business are:
None of the above are about becoming a marketing communication expert.
Yet at key times, some professional marketing communications expertise is exactly what you will need to get your business up, running and growing successfully ... so you can enjoy all the reasons why you started a business in the first place.
In terms of value to your business, it's right up there with business planning, accounting, regulatory compliance, information technology and people management. All areas that, if you don't get right, could lose you a lot of time and money you probably can't afford.
Just check out any banks' business loan applications. You'll find they all ask you to provide details about your marketing communication plan. Why? Because if they are going to give you money, they need to know you have the knowledge and skills to start, sustain and build the business beyond today. Future return on investment (ROI) is one of the key things marketing communication expertise can help you deliver.
The top five reasons people start their own business are:
- Independence, flexibility – “I wanted to be my own boss ... make my own decisions ... work on my terms."
- Ambition – “I had an idea ... believe in my product/service ... spotted an opportunity/niche in the market ... wanted to fulfil a dream."
- Excellence – “I wanted to do better ... use my experience in the industry to take it to the next level ... do it differently to others."
- For the love of it – “I want to turn my hobby into my income ... make a career of what I love ... devote more time to what I enjoy."
- A combination of the above
None of the above are about becoming a marketing communication expert.
Yet at key times, some professional marketing communications expertise is exactly what you will need to get your business up, running and growing successfully ... so you can enjoy all the reasons why you started a business in the first place.
In terms of value to your business, it's right up there with business planning, accounting, regulatory compliance, information technology and people management. All areas that, if you don't get right, could lose you a lot of time and money you probably can't afford.
Just check out any banks' business loan applications. You'll find they all ask you to provide details about your marketing communication plan. Why? Because if they are going to give you money, they need to know you have the knowledge and skills to start, sustain and build the business beyond today. Future return on investment (ROI) is one of the key things marketing communication expertise can help you deliver.
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"But isn't a website and Facebook page enough? I get lots of likes on my posts!"
Way to go! But who's doing the liking? Friends, family, existing clients? And, after they like your post, are they buying your products and services?
Maybe, you have a website up ... but how is it working for your business?
Or, my partner does my marketing for me ...
Or, we can't afford to do any marketing? (Reality check: you can't afford not to)
I just want to let word of mouth do its thing
Would it surprise you to know its marketing communications?
For starters, you already wear many hats ...
Even if you have people who can do it for you ....
Only good reasons you don't need some marcomm expertise at certain times is if:
You don't have to communicate with anyone to run your business profitably
You have no competitors, and you probably never will
You don't want to grow
You're being bankrolled by a family trust or venture capitalists with money to burn
You have endless time to learn how to market and communicate
You know, for a fact, that everything will go to plan and nothing will ever go wrong
Maybe, you have a website up ... but how is it working for your business?
Or, my partner does my marketing for me ...
Or, we can't afford to do any marketing? (Reality check: you can't afford not to)
I just want to let word of mouth do its thing
Would it surprise you to know its marketing communications?
For starters, you already wear many hats ...
Even if you have people who can do it for you ....
Only good reasons you don't need some marcomm expertise at certain times is if:
You don't have to communicate with anyone to run your business profitably
You have no competitors, and you probably never will
You don't want to grow
You're being bankrolled by a family trust or venture capitalists with money to burn
You have endless time to learn how to market and communicate
You know, for a fact, that everything will go to plan and nothing will ever go wrong
The things I help business owners and their staff do better and more easily
Telling you story well and with purpose and confidence, anytime, anywhere
Identifying the people and markets they should be reaching and engaging
Using channels more effectively, from in person to online (even outdoors)
Help a business weather the storms of uncertain and volatile times
WHAT
Identifying the people and markets they should be reaching and engaging
Using channels more effectively, from in person to online (even outdoors)
Help a business weather the storms of uncertain and volatile times
WHAT
But that's enough about you :) I'm a marketing communication specialist who helps business owners get where they need to be, in order to grow.
I don't have all the answers, but I come with all the right questions. Questions which will help you identify the key barriers stopping your business from fulfilling its potential and ways to break those barriers down.
Why did I start?
What makes me a bit different? Care ...
I'm also a
content creator and curator
ABOUT
Why did I start?
What makes me a bit different? Care ...
I'm also a
content creator and curator
ABOUT
