Because shift happens.
There's no doubt our current environment is challenging, but it is also bursting with opportunities. If there's a consumer revolution going on (and believe me there is) then marketing communication professionals have to start thinking in a revolutionary way. We live and work in a knowledge economy and this is the heartland for anyone passionate about communicating and marketing.
"Behaviour is the mirror in which everyone shows their true image." Johann Wolfgang von Goethe
With the explosion of channels, particularly social media, and channel monitoring services, there are many ways we can gain insight into human behaviour. This is a priceless gift for marketing communication professionals to inform thinking, analysis and decision making.
But how do we sort through the glut of information and insights out there to get reliable evidence?
A good start is to ditch the old survey tools and start observing how people use your channels and interact with you ... experience what they experience ... and dip a toe into all the behaviourial thinking going on around the world like the Harvard Kennedy School's BIG thinking and research
"Behaviour is the mirror in which everyone shows their true image." Johann Wolfgang von Goethe
With the explosion of channels, particularly social media, and channel monitoring services, there are many ways we can gain insight into human behaviour. This is a priceless gift for marketing communication professionals to inform thinking, analysis and decision making.
But how do we sort through the glut of information and insights out there to get reliable evidence?
A good start is to ditch the old survey tools and start observing how people use your channels and interact with you ... experience what they experience ... and dip a toe into all the behaviourial thinking going on around the world like the Harvard Kennedy School's BIG thinking and research
