8 days a week.
53 weeks a year.
25 hours a day.
Starting and running your own business takes time, commitment, resilience, energy and a touch of madness.
I mean, what could possibly go wrong, right?!.
So why do we do it?
Here's some of the reasons why:
I mean, what could possibly go wrong, right?!.
So why do we do it?
Here's some of the reasons why:
- Independence, flexibility – “I wanted to be my own boss ... make my own decisions ... work on my terms."
- Ambition – “I had an idea ... believed in my product/service ... spotted an opportunity/niche in the market ... wanted to fulfil a dream."
- The pursuit of excellence – “I wanted to do it better or differently to others ... use my experience in the industry to take it to the next level."
- For the love of it – “I want to turn my hobby into my income ... make a career of what I love ... devote more time to what I enjoy."
No matter why you started your business or what skills you have, at times, you're going to need some marketing communications expertise to get it moving and growing.
In terms of value to your business, it's right up there with business planning, accounting, regulatory compliance, information technology and people management.
Just check out any banks' business loan applications.
They all ask you to provide details about your marketing communication plan. Why? Because if they are going to give you money, they need to know you have the knowledge and skills to start, sustain and build the business beyond today's bright idea.
Just check out any banks' business loan applications.
They all ask you to provide details about your marketing communication plan. Why? Because if they are going to give you money, they need to know you have the knowledge and skills to start, sustain and build the business beyond today's bright idea.
"But isn't a website and Facebook page enough? I get lots of likes on my posts!"
Way to go!
But who's doing the liking? Friends, family, existing clients?
After they like your post, are they actually buying your products and services?
But who's doing the liking? Friends, family, existing clients?
After they like your post, are they actually buying your products and services?
I'm a marketing communication specialist who helps business owners get where they need to be, in order to grow.
I don't have all the answers, but I come with all the right questions.
Questions which will help you identify the key barriers stopping your business from fulfilling its potential and ways to break those barriers down.
Questions which will help you identify the key barriers stopping your business from fulfilling its potential and ways to break those barriers down.
The things I help business owners do better and more easily
Identify the people and markets you should be reaching and engaging
Tell you story well ... with purpose and confidence ... anytime, anywhere
Use channels effectively
Weather the storms of uncertain and volatile times
Expand your business
Change your business
Sell your business
Tell you story well ... with purpose and confidence ... anytime, anywhere
Use channels effectively
Weather the storms of uncertain and volatile times
Expand your business
Change your business
Sell your business
