Because you don't decide the value of your products and services, your market does.
Because your customers, your staff, in fact all your stakeholders have a life.
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often just opportunities in bad clothing.
Because the Fourth Industrial Revolution is transforming the way we live and work.
Because the only thing we can really control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an outside, unbiased perspective. Someone to take a look at what's hindering and helping your marketing communication efforts. Someone to help you reach, engage and connect with the people who will help you fulfil your business goals.
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often just opportunities in bad clothing.
Because the Fourth Industrial Revolution is transforming the way we live and work.
Because the only thing we can really control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an outside, unbiased perspective. Someone to take a look at what's hindering and helping your marketing communication efforts. Someone to help you reach, engage and connect with the people who will help you fulfil your business goals.
The things I can help you do better and more easily
- Identify what's helping and hindering your marketing communication efforts
- Prioritise the people and markets you should be reaching and engaging
- Tell your story
- Use channels effectively
- Make good use of the data and insight you already have (or get more data and insight that you can use)
- Weather the storms of uncertain and volatile times
- Start a business, new service or product
- Expand a business, service or product
- Change a business, service, product ... or the way you do things
- Sell a business
It's all about the human experience.
Think about your marketing communications as a human, or social, system.
When you do, you start to see how all the moving parts, like content, channels, campaigns and customer service, can work together to give people a positive experience no matter which 'doorway' they use.
A positive experience that people will like (maybe even love), make a part of their world at home or at work, and share with family, friends and colleagues.
When you do, you start to see how all the moving parts, like content, channels, campaigns and customer service, can work together to give people a positive experience no matter which 'doorway' they use.
A positive experience that people will like (maybe even love), make a part of their world at home or at work, and share with family, friends and colleagues.
This type of thinking is called Integrated Marketing Communication (with a large dollop of social design thrown in). It's how I work, and it's how you can:
- make doing business with you easier
- make a large organisation accessible and efficient OR make a small business popular and robust
- give people confidence and trust in your organisation
- increase the number of people your business reaches
- realise the full value of your marketing communication spend
If you're here, to plunder resources on marketing communications, then have at it :)
This site is not just for people considering whether they want or need to use my services, it's also a resource for marketing communication professionals and business owners.
This is where I keep the things I have learned from the people I have worked with, or bumped into, on my travels.
The exchange of knowledge is what motivates me. So knock yourself out ... and let me know if you want something added that you think others might find useful.
This is where I keep the things I have learned from the people I have worked with, or bumped into, on my travels.
The exchange of knowledge is what motivates me. So knock yourself out ... and let me know if you want something added that you think others might find useful.