Because you don't decide the value of your products and services, the market does.
Because your customers, your staff, in fact all your stakeholders have a life.
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often opportunities in unattractive clothing.
Because the one thing we can control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an outside perspective. Someone to take a look at what's hindering and helping your marketing communications efforts. To help you get where you need to be, so you can fulfil your goals.
And then there's the Fourth Industrial Revolution which is transforming the way we work and live ...
Because shift happens, and it's a continuous reality not a periodic event.
Because risks are often opportunities in unattractive clothing.
Because the one thing we can control is the experience we give people.
It's easy to lose sight of these basic realities. When you do, you put cognitive bias in the driver's seat.
That's why, from time to time, you need an outside perspective. Someone to take a look at what's hindering and helping your marketing communications efforts. To help you get where you need to be, so you can fulfil your goals.
And then there's the Fourth Industrial Revolution which is transforming the way we work and live ...
It's about just being human
Think about your marketing communications as a human system. When you do, you start to see how all the moving parts, like content and channels, can work together to give people a positive experience no matter which 'doorway' they use.
It's about creating an experience for people that they'll appreciate and like (maybe even love), make a part of their world at home or at work, and share with family, friends and colleagues.
It's called integrated marketing communication. It's how I work, and it's how you can:
It's about creating an experience for people that they'll appreciate and like (maybe even love), make a part of their world at home or at work, and share with family, friends and colleagues.
It's called integrated marketing communication. It's how I work, and it's how you can:
- make doing business with you easier
- make a large organisation accessible and efficient OR make a small business popular and robust.
- give people confidence and trust in your organisation
- realise the full value of your marketing communication spend
The things I can help you do better and more easily
- Identify what's helping and hindering your marketing communication efforts
- Prioritise the people and markets you should be reaching and engaging
- Tell you story
- Use channels effectively
- Make good use of the data and insight you already have (or get it for you, if you don't)
- Weather the storms of uncertain and volatile times
- Start a business
- Expand a business
- Change a business or the way you do things
- Sell a business
