In the kitchen
Hello, my name is Sabine Muller-Glissmann. On paper, I'm an integrated marketing communication specialist with over 30 years experience developing, delivering and evaluating brands and marketing communications for some big and small names in private, public and not-for-profit sectors.
In practice, I work with marketing communication professionals and business owners facing challenges such as strategic inefficiency, organisational change, market shifts, competitive environments, sustainability and high consumer & community expectations.
I'm also an unashamed channel geek. Relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected.
In practice, I work with marketing communication professionals and business owners facing challenges such as strategic inefficiency, organisational change, market shifts, competitive environments, sustainability and high consumer & community expectations.
I'm also an unashamed channel geek. Relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected.
Some of the organisations I have worked for
American Express
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Australian Building & Construction Commission
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Australian Government Department of Finance
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Australian Government Department of Infrastructure, Transport & Regional Development
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Australian Government Department of Industry, Innovation & Science
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 Australian Institute of Superannuation Trustees
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Australian Sports Commission
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Australian Taxation Office
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Bernardi's Marketplace
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BioScienceEssentials2BRN
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Corporate Analysis Enhanced Responsibility ... acquired by
Institutional Shareholder Services Inc in 2019
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Centre for Inclusive Design
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Charles Sturt University
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Commonwealth Superannuation Corporation
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Fair Work Ombudsman
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Fleet PR ... then Shandwyck ... now Weber Shandwyck
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Hadrill Accounting ... now the magnificent Jane Hadrill is focused on helping people with prudent NDIS plan management
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Industry Capability Network
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Investor Group on Climate Change
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National Film & Sound Archive
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National Sheep Dog Trial Championships
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NSW Fair Trading
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RJ Livestock Services
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Social Change Media
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Spinifex Recruiting
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Step Into Health Care
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Sydney Symphony Orchestra
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The Body Shop
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The Smith Family
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Taylors Motorcycle Services
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Thinkrum
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United Parcel Service
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What's with all the pies, Batman and the retro images?
The pie is a great symbol for how many different things can work together to create something powerful. Like baking a pie, marketing communications is as much science as it is art and instinct.
"Holy molars Batman! I'm glad I brush my teeth!" Sweet innocence. Simple truths. Good guys. Bad guys. Lessons to be learned for kiddies around the world. The 1960s TV series Batman offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s and 60s (even the 70s) were a golden era for advertisers and marketers. During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today. This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying efficiencies and exchanges.
"Holy molars Batman! I'm glad I brush my teeth!" Sweet innocence. Simple truths. Good guys. Bad guys. Lessons to be learned for kiddies around the world. The 1960s TV series Batman offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s and 60s (even the 70s) were a golden era for advertisers and marketers. During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today. This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying efficiencies and exchanges.
Client testimonials
"Sabine offers a great service for a small business with no time to spare and no marketing experience.
We were told it would cost a few thousand bucks to get a website up. Sabine came in and showed us it would be much more effective and efficient to use our Facebook page and Google Plus to their full potential. She taught us how, did a marketing audit and plan for us, helped us with signage, was always available to answer questions, showed us new opportunities, gave us confidence, made it all simple and put it in language we could understand … and all for only about 15% of what we were told it would cost. Great value for money. Our Facebook page is humming. Would recommend her service to any small business operator." Nathan Taylor, Taylor's Motorcycle Services, Bathurst, NSW.
We were told it would cost a few thousand bucks to get a website up. Sabine came in and showed us it would be much more effective and efficient to use our Facebook page and Google Plus to their full potential. She taught us how, did a marketing audit and plan for us, helped us with signage, was always available to answer questions, showed us new opportunities, gave us confidence, made it all simple and put it in language we could understand … and all for only about 15% of what we were told it would cost. Great value for money. Our Facebook page is humming. Would recommend her service to any small business operator." Nathan Taylor, Taylor's Motorcycle Services, Bathurst, NSW.
"So here's the thing about Sabine: no matter what you engage her to do, she always leaves you knowing more about your organisation and its ecosystem than when you started. She takes the time to understand what matters to your business, and makes connections to find risks and opportunities you never knew existed. She asks smart questions that make you think about things in new and different ways. Vast knowledge. Brilliantly outcome-focused. Fabulous return on investment every time I've worked with her." Karen Lenton, Industry Capability Network Inc.
"Sabine worked with our clinic to improve patient communication pathways and patient-focused marketing strategies from the start to end process of a user experience. As a small business, Sabine took the time to understand our needs individually and listened to our key differences and niche areas. There was no 'one size fits all' approach to Sabine's professional approach. I was impressed with Sabine's knowledge and expertise and that we were able to access and implement a knowledge base that most small businesses don't normally have access to. The material, content and action areas that Sabine recommended were focused, targeted and easy to implement and all done through the latest IT platforms Sabine represented excellent value for money, superior accesses to services and I would highly recommend Sabine to any business that is looking to scale, consistently achieve 5 star results and have a happy and thriving team." Kieran Step, Step Into Health Care