Who's in the kitchen?
Hello, my name is Sabine Muller-Glissmann. On paper, I'm an integrated marketing communication specialist with over 30 years experience developing, delivering and evaluating brands and marketing communications for some big and small names in private, public and not-for-profit sectors, particularly in:
In practice, I work with marketing communication professionals and business leaders facing challenges such as strategic inefficiency, organisational change, market shifts, competitive environments, sustainability and high consumer & community expectations.
I operate from a small farm holding in Central West NSW, working with my partner, my dogs and the toughest manager I know - Mother Nature. It's here, looking after the soil and pasture, the sheep, the chickens, the grape vines and making pies, that I keep my feet firmly on the ground and have the best ideas for my clients.
And while we're sharing. I should confess that I'm also an unashamed channel geek. Relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected.
- Agribusiness
- Arts & Culture
- Circular economy and product stewardship
- Education
- Financial services
- Government
- Health & Wellbeing
- Logistics and supply chain
- Retail
- Science
- Travel & Tourism
In practice, I work with marketing communication professionals and business leaders facing challenges such as strategic inefficiency, organisational change, market shifts, competitive environments, sustainability and high consumer & community expectations.
I operate from a small farm holding in Central West NSW, working with my partner, my dogs and the toughest manager I know - Mother Nature. It's here, looking after the soil and pasture, the sheep, the chickens, the grape vines and making pies, that I keep my feet firmly on the ground and have the best ideas for my clients.
And while we're sharing. I should confess that I'm also an unashamed channel geek. Relentlessly curious about how we humans connect with each other, what motivates us to connect and how we behave when we are connected.
Some of the organisations I have cooked with
American Express
Australian Department of Infrastructure, Transport & Regional Development
Australian Taxation Office
Centre for Inclusive Design
Fair Work Ombudsman
Hadrill Accounting
National Film & Sound Archive
Social Change Media
The Body Shop
Thinkrum
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Australian Building & Construction Commission
Australian Institute of Superannuation Trustees
Bernardi's Marketplace
CAER ... acquired by Institutional Shareholder Services Inc in 2019
Commonwealth Superannuation Corporation
Industry Capability Network Ltd
National Sheep Dog Trial Championships
RJ Livestock Services (Image by Lindsay Cavanagh)
Step Into Health Care
The Smith Family
Tyre Stewardship Australia
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Australian Department Industry, Innovation & Science
Australian Sports Commission
BioScienceEssentials2BRN
Carnegie Produce Plus
Charles Sturt University - Science First Year Experience
Fleet PR ... then Shandwyck ... now Weber Shandwyck
Investor Group on Climate Change
NSW Fair Trading
Spinifex Recruiting
Sydney Symphony Orchestra
Taylors Motorcycle Services
UPS Olympic & Paralympic sponsorship program
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Testimonial tasting plate
"Sabine offers a great service for a small business with no time to spare and no marketing experience. We were told it would cost a few thousand bucks to get a website up. Sabine came in and showed us it would be much more effective and efficient to use our Facebook page and Google Plus to their full potential. She taught us how, did a marketing audit and plan for us, helped us with signage, was always available to answer questions, showed us new opportunities, gave us confidence, made it all simple and put it in language we could understand … and all for only about 15% of what we were told it would cost. Great value for money. Our Facebook page is humming. Would recommend her service to any small business operator." Nathan Taylor, Taylor's Motorcycle Services, Bathurst, NSW.
"So here's the thing about Sabine: no matter what you engage her to do, she always leaves you knowing more about your organisation and its ecosystem than when you started. She takes the time to understand what matters to your business, and makes connections to find risks and opportunities you never knew existed. She asks smart questions that make you think about things in new and different ways. Vast knowledge. Brilliantly outcome-focused. Fabulous return on investment every time I've worked with her." Karen Lenton, Industry Capability Network Inc.
"Sabine worked with our clinic to improve patient communication pathways and patient-focused marketing strategies from the start to end process of a user experience. As a small business, Sabine took the time to understand our needs individually and listened to our key differences and niche areas. There was no 'one size fits all' approach to Sabine's professional approach. I was impressed with Sabine's knowledge and expertise and that we were able to access and implement a knowledge base that most small businesses don't normally have access to. The material, content and action areas that Sabine recommended were focused, targeted and easy to implement and all done through the latest IT platforms Sabine represented excellent value for money, superior accesses to services and I would highly recommend Sabine to any business that is looking to scale, consistently achieve 5 star results and have a happy and thriving team." Kieran Step, Step Into Health Care
What's with all the pies,
Batman and the retro images?
The pie is a great symbol for how many different things can work together to create something powerful.
Like baking a pie, marketing communications is as much science as it is art and instinct.
"Holy molars Batman! I'm glad I brush my teeth!"
Sweet innocence. Simple truths. Good guys. Bad guys. Lessons to be learned for kiddies around the world. The 1960s TV series Batman offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s and 60s (even the 70s) were a golden era for advertisers and marketers.
During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today. This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying efficiencies and exchanges.
Like baking a pie, marketing communications is as much science as it is art and instinct.
"Holy molars Batman! I'm glad I brush my teeth!"
Sweet innocence. Simple truths. Good guys. Bad guys. Lessons to be learned for kiddies around the world. The 1960s TV series Batman offered us all this punctuated with graphic action and Robin's exclamations of earnest conviction to make sure we received those key messages.
The 50s and 60s (even the 70s) were a golden era for advertisers and marketers.
During those times, our community of practice was suffused by wonder, inspiration, innovation, mad men and women, and an explosion of new technologies, similar to today. This excitement encompassed not only marketers and advertisers, but also consumers. I wanted to remind us of the spirit of those times because I believe we are in another golden era where accessible, digital channels bring marketing communication professionals and consumers together again in a world of potential for co-design, creativity and, above all, mutually-satisfying efficiencies and exchanges.