Welcome to a library for curious marketing communication people.
From campfires to fitbits
Anyone who sets out to market or communicate becomes part of a venerable community of practice which traces its origins right back to the time we first threw a mammoth (and I mean a real mammoth) steak on the barbie.
Ditch the linear thinking
There are infinite ways to view, prioritise and use channels. It all depends on what you want to achieve and who you need to connect with to do that.
You say tomato, I say gazpacho
What do we REALLY mean when we say [strategy]? If we don't have a shared understanding of terminology, then we're not talking the same language.