WHOLEY PIE BATMAN!
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"Knowledge itself is power." SIR FRANCIS BACON

Welcome to a library for curious marketing communication people.

From campfires to fitbits

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Anyone who sets out to market or communicate becomes part of a venerable community of practice which traces its origins right back to the time we first threw a mammoth (and I mean a real mammoth) steak on the barbie. 
A potted history of channels

Ditch the linear thinking

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There are infinite ways to view, prioritise and use channels. It all depends on what you want to achieve and who you need to connect with to do that.
A channel guide for agnostics

You say tomato, I say gazpacho

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What do we REALLY mean when we say [strategy]? If we don't have a shared understanding of terminology, then we're not talking the same language.
a glossary of MarComms terms
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Wholey Pie Batman! The art and science of integrated marketing communication
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Copyright © 2015
  • Home
  • About
  • Memento Mori