Welcome to a library for curious marketing communication people.

From campfires to AI

Anyone who sets out to market or communicate becomes part of a venerable community of practice which traces its origins right back to the time we first threw a mammoth (and I mean a real mammoth) steak on the barbie. 

A potted history of channels

Ditch the linear thinking

There are infinite ways to view, prioritise and use channels. It all depends on what you want to achieve and who you need to connect with to do that.

A channel guide for agnostics

You say tomato, I say gazpacho

What do we REALLY mean when we say 'strategy'? If we don't have a shared understanding of terminology, then we're not talking the same language.

a glossary of MarComms terms